Variable Data Printing
Differentiate yourself from the competition. Increase your response rates. Increase customer retention and improve your customer service!
Variable data printing uses digital technology to personalize each document for its intended recipient with text and graphics that "speak to" that person. Creates targeted, highly-effective print communications.
One-to-one marketing is an innovative way to differentiate your product. More importantly, effective one-to-one marketing campaigns can dramatically increase response rates. Research has shown that personalization in direct marketing has increased mean response rates up to 40$. Promotional content can also be combined with transactional documents-turning invoice and statement into marketing collateral.
Direct Mail
Image personalization is the perfect way to catch the customer's attention at first sight. Use it in all kinds of direct mail pieces and benefit from response rates of up to 40%!
Invitations
Make trade shows and events a true success. Image personalization is ideal to show a customer that he's really welcome.
Loyalty Programs
Customer loyalty programs work best with a highly personalized approach. Add image personalization and individual offers for your customers - all triggered by database information.
Personalized URL's - PURLS
Link the impact power of direct mail with the interactive capabilities of the Internet. Convert more direct mail recipients into qualified prospects and valued customers. Automate the creation, management and tracking of personalized URLs and VIP Landing pages.
